At Country Meadows our Marketing Director’s primary job duty is "Senior Living Sales" by successfully leading the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families. The Marketing Director is the central point of contact for all prospective residents. You will also develop and maintain productive internal and external marketing strategies, maintain established occupancy levels and manage the admission/administrative documentation assessment process.
Full time, includes a weekend and holiday rotation.
We’re Proud to Offer our Coworkers:
- Above standard industry wages, with the opportunity to earn more based on experience
- PayActiv On-Demand Pay – Work today, get paid tomorrow
- Performance-based bonuses for attendance, feedback, and more through our “Engage” coworker centered bonus program
- Length of service bonus
- $2 meal plan
- Career Path growth opportunities – learn and earn additional bonuses from $750 - $2,000 (position specific)
- Generous paid time off with PTO rollover – unused days carry over to the next year
- Double time holiday pay (including YOUR birthday)
- Personal Day of Meaning Holiday – 8 hours of additional holiday pay added to your PTO bank
- Highmark Blue Shield Healthcare Benefits, Highmark Vision and United Concordia Dental
- 401(k) with employer match contribution
- Employee Assistance Program (EAP)
- Wellness reimbursement incentives
- Pet Insurance
Ask your Employment Specialist during your interview for details on any of our coworker centered benefits and incentives.
Marketing Director Responsibilities:
- Senior Living Sales - Cultivate resident and family relationships to generate leads, conduct facility tours, visits virtually and in person, qualify financially and physically eligible candidates, and assess candidate level of care needs and work towards commitment by every qualified candidate.
- Follow-up with prospective residents and family members to encourage a commitment to Country Meadows.
- Works cooperatively with peers on marketing team to present to the public a professional and seamless marketing image.
- Foster a positive image of Country Meadows in our community.
- Form alliances with key community referral sources and organizations who have influential relationships with the geriatric population.
- Develop and cultivate relationships with religious, healthcare, skilled-care, business to business and other professional businesses, service clubs, support groups, funeral homes, retired professional associations and financial entities.
Marketing Director Requirements:
- Prior experience in Senior Living Sales, Marketing to Seniors, Senior Housing, Long-term Care Insurance, Hospitality or an appropriate healthcare/personal care background preferred.
- College degree in Marketing or Human Services field preferred. Certification / licensure in assisted living/personal care a plus.
- Proven track record of large financial commitment/transactions relating to marketing and sales.
- Customer relationship management (software) experience.
- Outgoing personality, superior communication skills and strong customer service orientation.
- Must be dependable, punctual, self-motivated, take initiative, multitask, and able to work without constant supervision.
- Resilient with a marketing/customer service related focus.
- Knowledge of the physiology and psychology of the older person, as well as those exhibiting signs of dementia.
- Demonstrated telephone, email and prospecting marketing skills.
- Adaptable, flexible and focused to meet the needs of prospective residents and their families.
- Respects older persons and enjoys interacting with seniors.
About Country Meadows:
We have over 2500 co-workers who are serving our residents with meaning, thriving with purpose and leading our company with innovation! We have been serving seniors for over 35 years, and we invite you to join our vision for making lives better.
EOE
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