Western Resource Advocates (WRA) is hiring a Multimedia Specialist to join our team. WRA’s Multimedia Specialist will lead the organization’s social media strategy, multimedia content creation and cross-platform advertising campaigns. This position will be responsible for creating, developing, writing, and implementing strategic social media content and campaigns to effectively communicate WRA’s impact and influence and promote and extend the brand. This role will collaborate with team members and other departments to build highly effective, metrics-based, fully integrated multi-channel communications, advertising, and fundraising campaigns to grow the organization’s thought leadership and achieve programmatic goals to advance WRA’s overall work.
About Western Resource Advocates
WRA fights climate change and its impacts to sustain the environment, economy, and people of the West. We respect the different needs of diverse people and partner with them to develop a shared vision for progress—one that advances communities while protecting biodiversity.
Our team of policy experts, scientists, economists, and attorneys has a 30-year history of working where decisions are made, sweating the details, creating evidence-based solutions, and holding decision makers accountable. This on the ground work with policymakers and other advocates advances clean energy, protects air, land, water, and wildlife—and sustains the lives and livelihoods of the West.
Location
This position may work remotely in our seven-state region, in one of our six offices, or a hybrid of the two. Our seven-state region includes Arizona, Colorado, Montana, Nevada, New Mexico, Utah, and Wyoming. WRA has offices located in Boulder, CO; Carson City, NV; Denver, CO; Phoenix, AZ; Salt Lake City, UT; and Santa Fe, NM. Access to a major airport required, as this position involves some travel.
Responsibilities
- Lead social media outreach, identifying, creating, and implementing the appropriate content strategies to enhance WRA’s campaign effectiveness, organizational power, brand identification, and thought leadership on conservation issues.
- Grow social media engagement across multiple channels, including using organic and paid strategies and ensuring solid representation in all WRA states.
- Develop and maintain the visual content and social media calendar for social media outreach, in coordination with a larger multi-channel editorial calendar shared with a cross-departmental team.
- Create and distribute social media toolkits and coordinate a social media ambassador program with staff and partners to expand WRA’s social media reach and provide training on tools and social media best practices.
- Assist in maintaining and optimizing a digital ladder of engagement in coordination with the Marketing and Communications and Development teams, identifying and implementing the appropriate outreach channels to enhance campaign effectiveness and engagement.
- Lead analysis, conduct testing, derive insights, and convert data into actionable reports and outreach efforts to inform staff and board and to guide continuous improvement of social media campaign results.
- Collaborate with WRA’s in-house graphic designer and digital engagement specialist on social media content and engagement strategies.
- Produce and host WRA’s podcast “2 Degrees Out West.”
- Develop, film, and edit video content for programmatic, media, and social engagement needs.
- Assist in managing WRA’s photo library and budget.
- Complement and support other marketing and communications digital and offline initiatives.
- Research new developments in digital online marketing and participate in trainings to ensure that WRA is using the most innovative, affordable, and appropriate strategies.
- Track social media paid outreach expenses and other assigned project expenses to ensure projects stay in budget.
- Conduct trainings and coach the WRA staff and board on best practices for social media.
Required Qualifications
Any equivalent combination of education, training, and experience, which provides the required knowledge, skills, and abilities to perform the essential functions of this position, will be considered. For example, the requisite knowledge, skills, and abilities would include:
- At least three years of relevant experience.
- Experience in crafting and executing effective social media strategies.
- Excellent social media outreach experience creating engaging content using a variety of channels such as Facebook, Twitter, LinkedIn, and Instagram.
- Exceptional social media analysis and reporting experience.
- Strong graphic design and creative visual content creation skills.
- Strong copywriting and communication skills with ability to produce copy of varying tone and messaging based on target audience and medium.
- Solid time and project management, organizational and multitasking skills to deliver successful results on deadlines.
- Demonstrated attention to detail.
- Self-motivated, works well independently, and enjoys collaborating with a team.
- Proven to be flexible and adaptable to quickly shift priorities and multi-task in a fast-paced environment.
- Experience using graphic design programs (Photoshop/Illustrator/InDesign), social insight tools (Sprout Social), as well as experience producing and editing short videos in a variety of formats.
- Preferred, but not required:
- Experience with WordPress or similar web content management software.
RESPONSIBILITIES:
- Lead social media outreach, identifying, creating, and implementing the appropriate content strategies to enhance WRA’s campaign effectiveness, organizational power, brand identification, and thought leadership on conservation issues.
- Grow social media engagement across multiple channels, including using organic and paid strategies and ensuring solid representation in all WRA states.
- Develop and maintain the visual content and social media calendar for social media outreach, in coordination with a larger multi-channel editorial calendar shared with a cross-departmental team.
- Create and distribute social media toolkits and coordinate a social media ambassador program with staff and partners to expand WRA’s social media reach and provide training on tools and social media best practices.
- Assist in maintaining and optimizing a digital ladder of engagement in coordination with the Marketing and Communications and Development teams, identifying and implementing the appropriate outreach channels to enhance campaign effectiveness and engagement.
- Lead analysis, conduct testing, derive insights, and convert data into actionable reports and outreach efforts to inform staff and board and to guide continuous improvement of social media campaign results.
- Collaborate with WRA’s in-house graphic designer and digital engagement specialist on social media content and engagement strategies.
- Produce and host WRA’s podcast “2 Degrees Out West.”
- Develop, film, and edit video content for programmatic, media, and social engagement needs.
- Assist in managing WRA’s photo library and budget.
- Complement and support other marketing and communications digital and offline initiatives.
- Research new developments in digital online marketing and participate in trainings to ensure that WRA is using the most innovative, affordable, and appropriate strategies.
- Track social media paid outreach expenses and other assigned project expenses to ensure projects stay in budget.
- Conduct trainings and coach the WRA staff and board on best practices for social media.
Physical Requirements
The work environment and physical demands described here are representative of those required by an employee to perform the essential functions of this job with or without reasonable accommodation including:
- A typical office environment with minimal exposure to excessive noise or adverse environmental issues.
- Prolonged periods of time at a desk and working on a computer.
- Position requires some travel by automobile, airplane, etc.
TRAVEL REQUIREMENTS:
Some travel is required throughout the region and to regional offices for meetings, conferences, and retreats (approximately 10%). Typically, there is at least one all-staff retreat and one Marketing and Communications team retreat in our region each year at which attendance is required. Access to a major airport is required.
Salary And Benefits
The salary range is $45,000 to $62,400; salary depends on relevant experience and new staff rarely start at the top of the range. WRA’s excellent benefits package includes a 401(k)-retirement plan with up to 5% matching and health, dental, vision, and life & disability insurance with 100% of premiums paid by WRA. Annually, staff receive seventeen days paid vacation leave to start, twelve paid sick days, one paid volunteer day, twelve paid holidays, and WRA is closed for Winter Break between Christmas Day and New Year’s Day for additional paid time off. Employees are eligible for up to twelve weeks of parental leave, and after five years, staff are eligible for up to twelve weeks of paid sabbatical leave. Position is full-time exempt.
Deadline To Apply: Open Until Filled with priority review beginning on Monday, April 22, 2024.
Apply To Be WRA’s Multimedia Specialist!
Thank you for your interest in the Multimedia Specialist position with Western Resource Advocates. You will need to upload the following in PDF format:
- Cover letter describing your relevant qualifications and the reason for your interest in WRA and this position;
- Resume; and
- Multimedia sample (this could include social media content, a campaign plan, podcast, video script, or writing samples).